FIVE-STAR FAVOURITES
The most-wanted styles winning everyone over.
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Our Story, Our Promise
At ELR we strive to make every BODY feel good! Challenging stereotypes, unrealistic beauty standards and poorly fitted clothing. In our community it's about enhancing not hiding your figure, with versatile, high-quality clothing that elevates your confidence while still enjoying comfort.
Redefining luxury wardrobe basics at an affordable price, our British designed collections are meticulously created from your feedback and constant ‘everyday bodies’ fit reviews to create the ultimate feel-good wardrobe essentials. Founded in 2021 by husband and wife, Emily Lucy Rajch & Anthony Timms.
DISCONTINUED
Grab 30% off your favourites with our last chance to shop discontinued items. Once it's gone it's gone!
over 17,000 women love our Lucy shorts
Featuring a longer inseam to prevent chafing and adjustable tie waistband, our shorts always provide a custom fit to make you feel as comfortable as you can. Our bestselling Lucy shorts are known for their loose, floaty design promising breathability and ease of movement.
Our Small team packs your orders with love
Our small team are always working hard to get your orders out as quickly as possible. We really appreciate your patience as we put practices in place as we grow to meet demands.
