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Our Story, Our Promise

At ELR we strive to make every BODY feel good! Challenging stereotypes, unrealistic beauty standards and poorly fitted clothing. In our community it's about enhancing not hiding your figure, with versatile, high-quality clothing that elevates your confidence while still enjoying comfort.

Redefining luxury wardrobe basics at an affordable price, our British designed collections are meticulously created from your feedback and constant ‘everyday bodies’ fit reviews to create the ultimate feel-good wardrobe essentials. Founded in 2021 by husband and wife, Emily Lucy Rajch & Anthony Timms.

Amy F.

"These are quite frankly the best shorts I own. Comfortable, flattering and no thigh chafing!"

Verified customer

Natalie C.

"The most comfortable swim wear collection I own and getting so many compliments!"

Verified customer

Laura M.

"Absolutely love, love, love these trousers! The quality is amazing and they are unbelievably comfy, so versatile and incredibly flattering. I am a firm supporter of ELR!"

Verified customer

Our Small team packs your orders with love

Our small team are always working hard to get your orders out as quickly as possible. We really appreciate your patience as we put practices in place as we grow to meet demands.

FIVE-STAR FAVOURITES

The most-wanted styles winning everyone over.